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Managing Quality: The Strategic and Competitive Edge, by David A. Garvin
Ebook Download Managing Quality: The Strategic and Competitive Edge, by David A. Garvin
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David A. Garvin rocked the foundations of U.S. manufacturing when his devastating indictment of American product quality first appeared in the Harvard Business Review in 1983 and subsequently in newspapers around the world. Garvin had analyzed a representative global industry -- room air conditioners, a product with basic, unchanging technological requirements -- and irrefutably documented American failure rates which were 500 to 1,000 times greater than those of Japanese competitors. Now, building on that shocking study, Garvin's new work combines theory and practice to show how a more sophisticated understanding of quality can lead U.S. companies to a strategic approach to quality management, which is necessary to compete in today's world marketplace.
This seminal work is essential reading for managers, particularly since widely held assumptions and a growing mythology about quality have not produced the expected revolution in U.S. quality performance -- with few products able to match the quality and reliability levels of their overseas competitors. Garvin begins with a superb review of quality history in this country and an incisive analysis of what Japan has done with the same concepts and ideas -- and done demonstratively better -- revealing the hard facts that prove quality is the best competitive weapon to dramatically increase profits and cut losses.
Here is the actual evidence relating quality to such variables as price, market share, advertising, cost, productivity, and profitability as hammered out by Garvin in a point-by-point comparison of quality management in U.S. and Japanese plants. His focused study of seven Japanese companies and eleven U.S. factories makes extraordinarily clear what the Japanese have done to better even the best U.S. companies. He looks to the underlying sources of superior quality and identifies both the practices long associated with excellence, such as reliability engineering and precise information systems, and those that have rarely appeared in the literature, such as limited bumping, order of assembly operations, and narrow product lines. Finally, he demonstrates with unmistakable bottom-line figures the all-important need for top managers to become involved in quality activities.
Garvin's credo throughout is, "If quality is to be managed, it must first be understood." In this landmark work, he provides that comprehensive and lucid understanding of quality in a way that can readily be transferred to a wide variety of industry environments. The result is a damning, yet enlightening analysis that specifically illustrates how America must improve product quality to win back lost markets and gain long-term competitive advantage.
- Sales Rank: #1716293 in Books
- Published on: 1988-02-08
- Original language: English
- Number of items: 1
- Dimensions: 1.12" h x 6.41" w x 9.52" l, .0 pounds
- Binding: Hardcover
- 319 pages
From Library Journal
One must admire this as a work of erudition. Garvin (Harvard Business School) has assembled a great deal of material to show that U.S. companies often trail far behind foreign competitors (especially Japanese) in providing consumer products and services of superior quality. His indictment of American industry is shattering, but he details how the problem could be overcome. Case studies provide a useful (if sometimes tedious) background to the problem for the businessperson. For the general reader, the book will hold little interest, but for the specialist, it should be required. Recommended for extensive business collections. A.J. Anderson, Graduate S.L.I.S., Simmons Coll., Boston
Copyright 1987 Reed Business Information, Inc.
Review
C. Jackson Grayson, Jr. Chairman and CEO American Productivity Center David Garvin is one of the few and finest researchers on quality in the U.S. His thought-provoking work, Managing Quality, is substantive, timely, and very much to the point in this nation's push toward greater competitiveness. -- Review
About the Author
David A. Garvin teaches at the Harvard Business School and is a two-time winner of the annual McKinsey Award for the best Harvard Business Review article. He lectures widely on the management of quality to managers in both the private and public sectors.
Most helpful customer reviews
8 of 8 people found the following review helpful.
Comprehensive, Brilliant, Practical, Useful
By A Customer
I was surprised to find that no one had written a review for this book. I came across it while writing my thesis for MBA on the subject of quality. This book is an extension of his McKinsey award winner article in HBR. Garvin expounds that there are 8 dimensions of quality, such as reliability, aesthetics, durability, etc. He begins by explaining different definitions and perceptions of quality; for example, engineering has a different definition than marketing, which in turn has a different interpretation than manufacturing. Through case study comparison of Japanese and American companies he demonstrates how quality management impacts the end product and profitability. Although, it is less engineering/statistical than the works of Juran and other quality gurus, Managing Quality is probably the most comprehensive book on quality; ideal for a manager/executive. Garvin's research is exhaustive; his writing style lucid.
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